Your Story Starts Here:
The AB Broadcasting
Experience!
The Bachelor of Arts in Broadcasting program is designed to equip students with the
comprehensive skills and knowledge necessary to thrive in the dynamic and ever-evolving
landscape of contemporary media. This program goes beyond traditional broadcasting, focusing
on the integration of emerging technologies and platforms to prepare graduates for impactful
careers in the digital age.
Students will develop a strong foundation in media theory, production techniques, and ethical
considerations, while simultaneously mastering the practical skills required for diverse roles in
the industry. The curriculum emphasizes hands-on experience through studio productions, field
work, and collaborative projects, fostering creativity, critical thinking, and technical proficiency.
This program recognizes the rapid shift towards digital and online platforms. Students will gain
expertise in:
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Digital Content Creation: Producing engaging content for websites, social media, and streaming platforms.
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Web Development & Design: Understanding the technical aspects of online media and creating interactive experiences.
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Multimedia Production: Combining video, audio, graphics, and interactive elements to create compelling narratives.
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Online Journalism & Reporting: Utilizing digital tools and platforms to deliver timely and accurate news.
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Social Media Management & Analytics: Understanding the power of social media for audience engagement and content distribution.
Career Opportunities:
Graduates of this program will be prepared for a wide range of exciting career opportunities, including:
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Behind the Camera: Directors, Producers, Videographers/Cinematographers, Photographers, Scriptwriters, Production Designers (Lighting, set design, costume/makeup), Film Production Crew.
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On-Air & Online: Radio DJs, Hosts/Announcers, Web Content Creators/Developers.
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News & Information: Journalists, News and Current Affairs Staff.
Program Highlights:
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Practical, hands-on training in state-of-the-art facilities.
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Emphasis on digital media production and online content creation.
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Industry-relevant curriculum taught by experienced professionals.
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Opportunities for internships and real-world projects.
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Development of critical thinking, communication, and problem-solving skills.
This program aims to cultivate versatile media professionals who are not only skilled in traditional broadcasting practices but also adept at navigating the complexities and opportunities of the emerging media landscape. Graduates will be equipped to shape the future of media and
contribute meaningfully to the world of communication.